A Great Big City

NYC Hopes Five-Minute Flirt Will Entice Amazon

low and orange
low and orange via istolethetv on Flickr

City announces orange lighting stunt as part of a nationwide competition to line Amazon's pockets with incentives.

Following the lead of economic powerhouses Truth or Consequences, New Mexico and Google, Kansas, New York has planned a gimmick in an attempt to grab the attention of Amazon in the search for a second headquarters by painting the town orange for a few minutes.

The plan is for the Empire State Building, One WTC, and some of their skyline pals to light up "Amazon Orange" for 15 minutes and for Times Square billboards and LinkNYC kiosks to bathe the city in a calming amber glow for five minutes, all starting at 9pm tonight. No word on whether the Staten Island ferry, Central Park's gates, or those orange subway seats will be official Amazon Orange sponsors.

So get out there tonight and enjoy a warmth reminiscent of old New York street lights as you ponder how much the city will offer Amazon in incentives and tax breaks to move to one of the most expensive cities in the country. You might even be one of the lucky few to work in an environment described as "sometimes-punishing" if Amazon opens up shop in the city.

Here is the full list of buildings participating in the lighting:

  • Empire State Building
  • One World Trade Center
  • 4 Times Square (née Condé Nast Building)
  • 1 Bryant Park (Bank of America Tower)
  • 731 Lexington Avenue (Bloomberg Tower)
  • Pier 17 (?)

Update: Here are a few photos showing Times Square and Midtown buildings lit orange:

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