A Great Big City

MTA Bans Booze Ads

Subway Waiting. OFF Center.
Subway Waiting. OFF Center. via Instant Vantage on Flickr

Cast your eyes elsewhere for inspiration on how to drown your sorrows.

After years of pressure from groups opposed to having alcohol advertisements in such a public place, the MTA will no longer accept ads for beer, wine, or liquor products on the subways, buses, or Metro-North trains and stations. Streetside bus shelters, which serve MTA buses but are managed through the city, are not subject to the ban.

The change will take effect on January 1, 2018.

While the ads are banned, customers can still booze it up on Metro-North and LIRR trains, as long as they bring their own drink.

The move will cost the MTA $2.5 million per year, or 0.0161% of their $15.565 billion budget.

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