A Great Big City

Hugo Boss Rooftop Features Massive Cologne Bottle

Hugo Boss rooftop
Hugo Boss rooftop via Google Earth

Next time you're hovering above the city, enjoy this bit of rooftop advertising.

There's a big BOSS hiding on the corner of 27th and Twelfth Ave. On the north-east corner of the Starrett-Lehigh Building, the Hugo Boss company has installed a large ad in the shape of one of their cologne bottles. It's hard to tell if it's a dance floor, patio, or some kind of vinyl cover, but it creates a sky-facing billboard to advertise the BOSS brand to any helicopters coming in for a landing at the 30th Street heliport (and any curious Google Maps viewers).

Jealous that you can't plant your feet on that artificial grass for a BOSS private party? You're not missing much: A party on the rooftop deck looks a bit like a high school dance. The BOSS ad must be new or removable, as it doesn't show up in those party photos from a few years ago.

Do you have any favorite Google Maps finds? Send them in!

Bonus: Did you know? The site of the massive Starrett-Lehigh Building was created by landfill, so the east end of the building is closer to bedrock than the west side. Under the Hugo Boss side of the building, there is 145 feet of landfill between street level and the bedrock. This resulted in the building's varied shape, where the west side of the building site could only support the weight of a few stories, but the east side could be taller!

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