Originally hosting live performances, it would become New York's first theater to show all cartoons in 1935, but quickly began to reincorporate movies and live theater. After closing from 1937 to 1943, it again became a movie house, was downsized, became an art house theater, and showed a variety of movies and live performances until 1982, when it was demolished. The Marriott Marquis hotel now stands at that location.