The fire reportedly started just before 4pm in the third-floor textile factory of S.T.S. Textile Company, in an oven used in textile production. A number of those injured had jumped from the burning building, attempting to land on nets being held by firefighters below. Truck driver Edward Wine had volunteered to help firefighters hold the nets, but was injured when he was hit by a woman jumping from the building. The fire brought back memories of the city's the deadliest industrial fire, the Triangle Shirtwaist Factory fire, that had occurred only a few blocks north and would mark its 47th anniversary just six days later. Today, 263 Broadway houses a Chase bank at ground level and a Kaplan school for English language learners on the floors above.