An estimated 6.5 million people gathered on a Sunday afternoon, with the line being multiple people deep in New York and stretching mostly unbroken across the country, with people holding ropes between themselves or jogging from one place to another in areas where the population was too sparse. The 15-minute event was the culmination of a fundraising campaign to fight hunger and homelessness that raised a total of $34 million that amounted to $15 million after operating costs. Organizers had hoped to raise $50 million by suggesting each participant donate $10, but everyone was allowed to join the line.